Home Organization ALLGROUP launches its new identity, consolidates its position in the event sector

ALLGROUP launches its new identity, consolidates its position in the event sector


The events conglomerate, ALLGROUP, stands out as one of the leading providers of integrated solutions in the entertainment sector.

RIYADH, Saudi Arabia, July 27, 2022 /PRNewswire/ — ALLGROUP, one of the leading companies operating in the entertainment sector and in the organization of events and conferences in the Kingdom of Saudi Arabiaannounced the launch of its new identity, which reflects the company’s success in establishing itself as one of the industry’s leading providers of integrated solutions.

Yasser bin Abdulaziz Al-Sanea, CEO of ALLGROUP

The launch of the new identity of ALLGROUP, which invests in all supply chains of the entertainment sector and the organization of conferences and events, comes after a distinguished track record as the company managed to organize more than 500 events across the Kingdom, in the fields of culture, art, science and others.

“Since the creation of the group, our vision has been different. For more than 10 years, we have been committed to investing in all the supply chains of the sectors where we operate, and to reflect our Saudi identity on our activity, in addition to building a team full of passion and creativity, to provide integrated services and experiences to our customers, according to the highest quality standards,” said Yasser bin Abdulaziz Al-SaneaCEO of ALLGROUP.

“We believe in the great opportunities offered by the events sector in the Kingdom of Saudi Arabiaand we are convinced that the future is bright and that the demand will increase for companies that offer innovative and integrated solutions and ideas to their customers,” he added.

“Our new identity reflects the breadth of our experience over the past few years, and our ambition to lead the sector, not only in the Kingdom, but also in the region,” Al-Sanea concluded.

With a workforce of more than 150 employees, ALLGROUP, whose head office is in Riyadhis affiliated with several companies spanning all industry supply chains, and has many global partnerships with several international partners, including (BRG) and (SME International) and the Science Museum Group.

ALLGROUP clients include the Public Investment Fund, Ministry of Culture, General Entertainment Authority, Aramco, Misk Foundation and SABB Bank.

The company has organized many important events, such as Misk Art 2019 event, with an attendance of over 25,000 people, Shadda festival during Riyadh season, with an attendance of over 120,000 people, Rijal festival Al-Tayyib in Rijal Alma’a, with an attendance of over 50,000, and Souk Okaz, with an attendance of over 200,000.

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