Home Organization Maple Grove Plans to Create Tourism Bureau and Marketing Organization | Government

Maple Grove Plans to Create Tourism Bureau and Marketing Organization | Government



At its meeting on Tuesday, September 7, Maple Grove City Council discussed the creation of a tourism office and destination marketing organization specific to Maple Grove.

The council also acknowledged the retirement of firefighter Bryce Ehlert and received a development request from North American Banking for a new bank building.


The city plans to create the Maple Grove Destination Marketing Organization. This would be a tourism bureau and a non-profit destination marketing group unique to Maple Grove.

Economic Development Director Brett Angell said last December that the city had notified Minneapolis Northwest Tourism that it would withdraw from its agreement with the convention and visitors bureau by the end of 2021.

“Since that time, the decision has been made to continue with the option of creating a new DMO specific to Maple Grove. [destination marketing organization],” he said.

In June, the city agreed to use Zeitgeist Consulting to help create a Maple Grove Visitors and Convention Bureau. Consultants and city staff believe moving forward with an independent, nonprofit organization makes more sense for the city. This organization would also be separate from the city.

“Once created, the city would then enter into a contract for tourism services using our lodging tax, which is a similar structure to what we currently have with Minneapolis Northwest,” Angell said.

The next steps in the process would be for the city to create a council with members and choose a name for the new organization. He asked council that any contribution be provided to city staff by September 13.

The board approved the establishment of an independent, not-for-profit structure for the Maple Grove Destination Marketing Organization and the use of a start-up committee for the initial start-up of the organization.


The board also recognized the retirement of firefighter Bryce Ehlert for his 20 years of service with the Maple Grove Fire Department.

Fire Chief Tim Bush told the council Ehlert has been with the department since August 2001.

“Twenty years is a big deal,” he said. “For us in the fire service, especially paid child care, 20 years is considered the gold standard. Being a firefighter is more than putting out fires. It goes to car accidents, it goes to rescues, it goes to events related to hazardous materials. “

Throughout his career, Ehlert was a paid, on-call firefighter assigned to Maple Grove Station 2.

Bush said Ehlert answered more than 500 calls in his last five years with the ministry.

Bryce officially retired from the Maple Grove Fire Department on August 31.

Bush presented Ehlert with a plaque in recognition of his years of service to the city and the fire department. Ehlert also received a 20 year service coin. Parts are returned every five years of service.

“We would like to congratulate Bryce,” said Bush. “We are extremely happy to see you reach this point. Thank you.”

Mayor Mark Steffenson thanks Ehlert for his service and dedication to the city.

Also during the meeting, the board heard a request for development plans from the North American Banking Company for the construction of a 4,400 square foot bank with drive-thru.

Angell said the proposed development would be located in the last remaining open parcel of the Village Arbor Lakes development, located in the northeast corner of the intersection of Elm Creek Boulevard and Hemlock Lane.

The building would have large amounts of brick and natural stone on the exterior. There would also be a combination of glass and metal panels on all four sides.

The council asked the city attorney to approve the development plans for the North American Banking Company.

Construction is expected to begin in the spring, with the building opening in the fall.

In another action, the advice:

APPROVED the Intoxicating Liquor / Sunday Sales License for Max’s on Main, 7890 Main Street. The new sports bar and grill will occupy the old Claddagh space and is scheduled to open in October.

APPROVES the appointment of Automne Freng to the post of police officer, subject to a probationary period of 12 months.

APPROVED the appointment of Austin Olson to the position of Light Equipment Operator in the Public Works Department effective September 8, subject to a probationary period of 12 months.

APPROVED the Rice Lake drawdown project for the 2021-22 winter season. The purpose of the drawdown is to stop the spread of aquatic invasive species and improve the water quality in Rice Lake.

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